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Data as North Star

The Role of A/B Testing in Live Service Games

Jenny Tai

30 Jul 2025 • 5 min read
The Role of A/B Testing in Live Service Games
Photo by Vedrana Filipović / Unsplash

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2025 End of the Year Reflection: Six Months of Writing & Building Modes of Pla

2025 End of the Year Reflection: Six Months of Writing & Building Modes of Pla

Six months ago I started writing publicly about game product management and PM leadership in free to play games because I felt a pull I had ignored for years. I kept wondering why I saw things differently, why it was so hard to hire the talent I wanted, and why
07 Jan 2026 5 min read
Roadmap Planning in Free to Play: How PMs Turn Data, Constraints, and Experiments Into Strategy
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Roadmap Planning in Free to Play: How PMs Turn Data, Constraints, and Experiments Into Strategy

17 Dec 2025 6 min read
Game Teardowns for New PMs: How to Analyze Features Like a Product Manager

Game Teardowns for New PMs: How to Analyze Features Like a Product Manager

Why this topic matters Most early-career PMs struggle with understanding why a game works, how systems interlock, and what design choices influence behavior. Game deconstructs are the fastest way to build design literacy, develop intuition, and learn how to think in systems. But this post isn’t about teaching you
10 Dec 2025 5 min read
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