As we approach the end of the year, every game team I know is deep in the same annual ritual: roadmap season. Leadership sets new financial targets. Finance tightens constraints. Teams scramble to synthesize everything they learned this year into a plan for next year. And across the industry, there

Last updated: February 2026 I made a vow early in my career. Then the industry evolved, and I had to figure out what my principles actually meant when tested against reality. The Line I Drew, Then Had to Cross I made a vow early in my career. Then the industry