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Strategy

A collection of 2 posts
Roadmap Planning in Free to Play: How PMs Turn Data, Constraints, and Experiments Into Strategy
Strategy

Roadmap Planning in Free to Play: How PMs Turn Data, Constraints, and Experiments Into Strategy

As we approach the end of the year, every game team I know is deep in the same annual ritual: roadmap season. Leadership sets new financial targets. Finance tightens constraints. Teams scramble to synthesize everything they learned this year into a plan for next year. And across the industry, there
17 Dec 2025 6 min read
From Gacha to Ethical Crossroads: The Line I Drew, Then Had to Cross
Strategy

From Gacha to Ethical Crossroads: The Line I Drew, Then Had to Cross

Last updated: February 2026 I made a vow early in my career. Then the industry evolved, and I had to figure out what my principles actually meant when tested against reality. The VIP Call That Changed Everything I joined Zynga in 2014 and spent my first few years working on
02 Jul 2025 6 min read
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