Playbook - Modes of Play

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Playbook

Tactical playbooks for Game PMs: templates, frameworks, and step-by-step guides to ship, test, and iterate features.

Part 4: Beyond the Numbers – Using Qualitative Signals in Game Development

Part 4: Beyond the Numbers – Using Qualitative Signals in Game Development

Part 3: The Role of A/B Testing in Live Service Games

Part 3: The Role of A/B Testing in Live Service Games

Part 2: Defining the Right Metrics: Leading vs. Lagging KPIs

Part 2: Defining the Right Metrics: Leading vs. Lagging KPIs

TL;DR: Metrics guide your team’s decisions, but the wrong ones can mislead. This post breaks down how to define the right KPIs and structure them effectively for live-service games. Series: Data as a North Star – Part 2 of 5 In live-service games, strong metrics help teams prioritize, evaluate

Part 1: How to Craft Better Hypotheses

Part 1: How to Craft Better Hypotheses

TL;DR: Every great experiment starts with a great question. A clear hypothesis keeps your team focused on learning — not just launching. This post breaks down how to write sharper, testable hypotheses in the messy world of live games. Series: Data as a North Star – Part 1 of 5 Most

Product Success = Clarity, Not Just Shipping

Product Success = Clarity, Not Just Shipping

Most teams ship features without knowing what success looks like. Then they scramble to interpret results after launch. But what if you could define your success criteria before you even start building? Expected Outcomes aren’t just a reporting tool — they’re a leadership mindset. They create clarity, drive alignment,

Building a Culture of Learning: From Hypothesis to Insight

Building Culture

Building a Culture of Learning: From Hypothesis to Insight

Mobile gaming has become one of the most data-heavy product spaces, and today leaders are expected to champion this shift—not just tolerate it. Data-driven decision making isn’t a nice-to-have; it’s table stakes for live-service mobile teams. But what does it really look like in practice, and how