TL;DR: Metrics guide your team’s decisions, but the wrong ones can mislead. This post breaks down how to define the right KPIs and structure them effectively for live-service games.
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TL;DR: Every great experiment starts with a great question. A clear hypothesis keeps your team focused on learning — not just launching. This post breaks down how to write sharper, testable hypotheses in
Most teams ship features without knowing what success looks like. Then they scramble to interpret results after launch. But what if you could define your success criteria before you even start building?
Expected
Last updated: February 2026
I made a vow early in my career. Then the industry evolved, and I had to figure out what my principles actually meant when tested against reality.
The Line
Mobile gaming has become one of the most data-heavy product spaces, and today leaders are expected to champion this shift—not just tolerate it. Data-driven decision making isn’t a nice-
